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Australian iconic brand, Caroma is celebrating it's 75th anniversary
Australian iconic brand, Caroma is celebrating it's 75th anniversary.
Leading the way in design and functionality in the bathroom over the last 75 years, the company has great plans for the future as it continues to innovate in the bathroom industry.
Dr Steve Cummings, Caroma’s Research and Development Manager, has been heavily involved in product development and designing water reduction for bathrooms worldwide and since the early 1980’s. Highly respected amongst the Australian design community, he is renowned as a fellow of the Design Institute of Australia (DIA), and was inducted in to the Design Institute of Australia’s Hall of Fame in 2012.
Dr. Cummings is a pioneer in sustainable design and has dedicated himself to developing innovative products that minimise water consumption.
Caroma has been a highly supportive company to work for. They have always been very enthusiastic about ideas created by our R&D team. They have never required us to compromise on what we believed to be a great idea.” says Dr. Cummings.
Caroma, is constantly challenging itself to create new product concepts that are at the forefront of industry innovation in a global market. It is renowned for developing the first two-button Dualflush ceramic toilet – now standard throughout the world. They were the first to incorporate the Dualflush with low flush technology and to create the first 6/3L system. Next the award-winning 4.53L ultra low flush Smartflush system was developed in 2006. Then Caroma looked ahead to see what the industry needed and Caroma Cleanflush® was created raising the bar in functionality and installation process across the industry.
“At Caroma, we’re constantly challenging ourselves to create new product concepts that are at the forefront of industry innovation in a global market. After developing the first two-button Dualflush ceramic toilet – now standard throughout the world, we were the first to incorporate the Dualflush with low flush technology to come up with the first 6/3L system. We created the award-winning 4.5/3l ultra low flush Smartflush system in 2006 that is now the norm throughout Australia. Then we looked ahead to what the industry needed and Caroma Cleanflush® was created.
“We’re driven by the goal to continue being the industry innovator and coming up with the next step in technology to benefit our customers and industry. This is a major driving force for the team and I.” Dr Cummings explains.
“By applying our creative thinking, experience and insights, we can create anything... there are no real constraints.”
With product innovations like these, Caroma has helped influence the Australian market and has been an active participant in developing industry standards in Australia.
As a business, Caroma is committed to supporting its customers and the wider community. Its various affiliations and partnerships illustrate Caroma’s support of the Australian bathroom industry.
Dr. Cummings provide his insight on how he would like to see bathrooms evolve in the next few years, “Personally, what I would like to see for the next generation is the population gaining access to efficient flushing toilet globally.”
After a successful 75 years, Caroma is proudly celebrating its title as Australia’s leading bathroom brand with many more to come.
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